BRAND IDENTITY · 2026

Where nature
meets the soul.

The complete visual system for Rona Wellness — a calm, warm luxury lifestyle brand for anyone walking toward faith, strength, and hope. Walking for wellness · mindful living · spiritual self-care.

Faith • Strength • Hope
Read our story →Explore the system →
“Where Nature Meets the Soul”

OUR STORY

The story of Rona Wellness.

Two stories, one heart. The parent brand — and the concept that began it all.

01 · THE BRAND

Rona Wellness

Rona Wellness was born from a quiet belief — that healing does not always begin with dramatic change. It often begins with one gentle step.

In a fast-moving world, Rona Wellness invites people back to themselves through mindful movement, nature, walking, reflection, connection, and inner peace.

Rona Wellness is a luxury lifestyle brand — walking for wellness. A soft path for anyone seeking inner strength, peace, and calm healing through walking meditation and mindful living.

Built on three pillars — Faith · Strength · Hope — with a special heart for the working woman who feels overwhelmed, and for the friends and family who walk beside her.

It is not simply a product brand. It is a lifestyle movement — for spiritual grounding, quiet self-care, and intentional living.

Where Nature Meets the Soul.

02 · THE CONCEPT

The Rona Walk

Where Movement Meets Peace.

There was a time when life felt heavy — physically, mentally, emotionally. My thoughts were loud. My energy was low.

And so, one quiet morning, I stepped outside. No pressure. No expectations. Just me, and the softness of the air.

The silence felt safe. The air felt lighter. Something inside me began to change.

The Rona Walk was born from that morning — and from every morning that followed. It is not exercise. It is not a routine to check off. It is a daily return to yourself — slowly, gently, and honestly.

More than a walk, the Rona Walk is a prayer, a therapy, a reset. A soft healing for body, mind, and soul.

You don't have to rush life. You just have to keep moving.

Walk · Hydrate · Thrive.

HEALTHY WALKING TIPS

  • Wear comfortable shoes and comfortable clothes
  • Choose peaceful routes — parks, forest paths, quiet streets
  • Stretch lightly before and after
  • Stay hydrated
  • Enjoy the movement. Don't rush.

MISSION · VISION · VALUES

The compass beneath the brand.

Rona Wellness is not simply a product brand. It is a lifestyle movement — grounded in a clear mission, a global vision, and a values compass that guides every design, every product, every walk.

01 · MISSION

Why we walk.

To inspire healing, mindful movement, inner peace, hope, and connection — through wellness products, nature, walking, community, and positive living.

02 · VISION

Where we walk to.

To become a globally recognized wellness lifestyle brand that encourages people to reconnect with themselves, nature, and each other — through movement, reflection, and intentional living.

03 · VALUES

How we walk.

HopeWellnessConnectionAuthenticityGrowthGroundingCommunity

01 — LOGO SYSTEM

Five marks. One voice.

A core logo for the brand, a concept logo for The Rona Walk, and supporting marks for embroidery, social avatars and subtle product detailing.

Main Logo

Tree · roots · flowing path · sun glow. For website, storefront covers and product hangtags.

The Rona Walk

Concept logo. The ‘L’ becomes a walking woman. Use for series, journals, and movement campaigns.

Micro Icon — RW-Feather

A slender feather framing an elegant flowing RW monogram. Spiritual, lightweight, embroidery-perfect. Social avatars, favicon, label seals.

Walk Figure Icon

The walking woman standalone — extracted from The Rona Walk. Bold silhouette, one color, embroidery-perfect. Ideal for t-shirts, tote bags, chest prints, wall art.

Tree Icon

Simplified Main Logo for embroidery — sage tree with a golden forward-curving path. Two-tone but embroidery-friendly (only 2 thread colors). Perfect for hoodies, mugs, journals, wall art, tote bags. Also comes as tree-only (single color) for tiny sizes like neck tags.

RW Signature

Handwritten monogram. Embroidery-ready. Gold / black / white.

Rona Wellness
Faith • Strength • Hope

Pillar Symbol

Flower · leaf · stem. Faith • Strength • Hope. Sits under the brand name.

THE GOLDEN PATHThere is healing in movement.WALK · HYDRATE · THRIVE

The Golden Path

A winding golden path leading into a soft horizon. Rally mark for the community. Tagline — There is healing in movement · Walk · Hydrate · Thrive.

02 — PALETTE

Calm earth, quiet sky.

Warm neutrals grounded by sage and soft brown, lifted by gold and a whisper of sun.

#8DA290
Sage Green
#D6C4A8
Warm Sand Beige
#B8935A
Gold
#8AA0B0
Dusty Blue
#8A6A4A
Soft Brown
#F5EFE4
Cream
#F2D78A
Soft Yellow

SEASONAL ACCENTS · CAMPAIGN COLORS

Rotate the accent. Keep the soul.

The core palette stays fixed — this is your identity. Rotate these accents for seasonal campaigns and drops, without ever losing brand recognition.

Spring

Mental Health Awareness · Renewal

March – May
#B8A6C4

Soft Lavender

#8AA0B0

Dusty Blue (hero)

#8DA290

Sage

Summer

Friends · Family · Joyful Moments

June – August
#E8A187

Warm Coral

#A6BBA1

Fresh Sage

#D4B079

Soft Gold

Autumn

The Reflection · Self-Care Walks

September – November
#B5673C

Terracotta

#8E4A2A

Sienna

#6F8778

Deep Sage

Winter

Christmas · New Year · Sacred Stillness

December – January
#3E5D46

Forest Green

#7A2E3A

Burgundy

#B8935A

Rich Gold

February

Day & Night Inspiration

February only
#8AA0B0

Day · Dusty Blue

#1F2A44

Night · Midnight

#D4B079

Star Gold

03 — TYPOGRAPHY

Refined, editorial, feminine.

DISPLAY · Cormorant Garamond

Rona Wellness

For the brand name, hero headlines and large print moments.

ACCENT · Marcellus

FAITH · STRENGTH · HOPE

Small caps, taglines, labels, banner details.

SCRIPT · Sacramento

where movement meets peace

Occasional handwritten touches for packaging & cards.

04 — BANNERS

Ready for Etsy, Shopify, YouTube, Facebook & Instagram.

Pre-sized SVGs that export as crisp PNGs at the exact platform dimensions.

05 — PRINT ON DEMAND

Launch-ready for Etsy & Amazon Merch.

Print-shop dimensions, transparent PNGs, no guesswork. Upload directly to Merch on Demand or your Etsy POD partner.

POD LAUNCH CHECKLIST

Your first week on Etsy & Amazon Merch.

01 · ETSY SHOP
  1. Register your Etsy shop — pick name "Rona Wellness" (check availability).
  2. Shop tagline — use "Rona Wellness · Walking for Wellness · A Lifestyle Brand" in your Etsy shop title/announcement.
  3. Upload shop icon — use pod-etsy-shop-icon-500x500.png.
  4. Upload shop cover — use banner-etsy-3360x840.png.
  5. About section — paste your Rona Wellness story (from the Story section above). Mention that this is a lifestyle brand rooted in walking meditation, faith, and inclusive community.
  6. Connect Printful or Printify (both free). These handle printing & shipping.
  7. For premium Tapstitch tags — send them the RW-feather gold SVG. Their tags become your "lifestyle brand" signature detail.
  8. Upload the main logo SVG/PNG to Printful's design library.
  9. Create your first 5 listings: tee, hoodie, tote, mug, journal. Start with one design — the main logo — across all.
  10. Write listing titles like "Walking for Wellness Tee — Faith Strength Hope — Rona Wellness Lifestyle".
  11. Use the Instagram post as your product lifestyle preview.
02 · AMAZON MERCH ON DEMAND
  1. Apply at merch.amazon.com — approval can take a few days to weeks.
  2. Once approved, click Create → Standard t-shirt.
  3. Upload pod-amazon-merch-tee-4500x5400.png — it's already their exact spec (transparent, 300 DPI).
  4. Title: "Rona Wellness · Walking for Wellness · Faith Strength Hope Lifestyle Tee".
  5. Bullet 1: "A calm lifestyle brand for anyone seeking inner strength, peace, and healing through walking meditation."
  6. Bullet 2: "Tree of faith · roots of strength · path of hope. For working women, friends, families, and anyone walking toward wellness."
  7. Keywords: walking for wellness, lifestyle brand, faith, mindful living, gratitude, morning walk, walking meditation, self-care, friends and family.
  8. Price: start at $19.99. You earn ~$2.50–$5 per tee. Stair-step pricing: Merch raises your tier as you sell.
03 · GROWTH LOOP
  1. Post daily on Instagram using your IG post + story templates — morning walk photos, tagline overlays.
  2. Pinterest — each listing becomes 3 pins. Pinterest is traffic gold for wellness + Christian niches.
  3. Tiktok — quiet morning-walk videos with your brand overlay. Zero-face content ranks well in this aesthetic.
  4. Collect emails on Shopify or Etsy. Offer the free Instagram story template as a welcome gift.
  5. Target: 10 listings in month 1. Iterate on what sells. Re-invest revenue toward Ritz at the $1,500+ milestone for a full brand refresh.
  6. Track weekly: views, favorites, conversions. POD is a patience game — most shops hit traction at month 3–6.
Important: Amazon Merch requires a transparent PNG at exactly 4500×5400 px, 300 DPI, sRGB, under 25 MB. The file I generated is already in that spec. Download and upload as-is.

06 — USAGE & CARE

How to dress the brand.

Print on Demand

Upload the SVG wherever possible (Printful, Printify, Gelato, Tapstitch). For embroidery and woven labels, send the RW-feather gold SVG to your digitizer — the line-art design converts cleanly for embroidery.

Etsy & Shopify

Use the Etsy 3360×840 cover and Shopify 1920×1080 hero. Pair the main logo with the Cormorant wordmark; let the pillar symbol punctuate your About page.

Social Media

Lead with the Instagram 1080×1080 post for launch. Use the RW-feather micro icon as your profile avatar across platforms for recognition.

Do & Don't

  • Do keep generous negative space around the main logo.
  • Do use sage + cream as default pairing; gold is an accent.
  • Don't recolor the logo outside the palette.
  • Don't stretch or distort — scale proportionally.

TAGLINE HIERARCHY

Every phrase, its own purpose.

One primary tagline. The others live in specific corners of the brand — never all in the same place.

01Primary · parent brand

Where Nature Meets the Soul.

Website, banners, packaging — everything default

02Concept · sub-brand

Where Movement Meets Peace.

The Rona Walk logo, community events

03Invitation · opening call

Take one gentle step.

Landing page welcome, first-time-visitor overlays, gentle CTAs

04Product mantra

Walk · Hydrate · Thrive.

Water bottles, journals, wellness accessories

05Social mantra

Soft healing is still healing.

Instagram quote cards, story overlays

06Rally cry

There is healing in movement.

Community posts, YouTube intros